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Case Study

Bitwise's BITW Times Square Takeover

A 30-second digital takeover across five iconic Times Square screens, spotlighting each of the 10 crypto constituents in the Bitwise 10 Crypto Index Fund.

Client
Bitwise Asset Management
Date
January 2025
Services
Creative & Production

The Takeover

Bold motion graphics and vibrant visuals highlighted each fund, creating a memorable, high-impact presence that reinforced Bitwise's leadership in the cryptocurrency investment space and captured attention from both pedestrians and digital audiences alike.

10 Constituents

Bitwise 10 Crypto Index Fund on Times Square
  1. Bitcoin
  2. Ethereum
  3. XRP
  4. Solana
  5. Cardano
  6. Chainlink
  7. Litecoin
  8. Avalanche
  9. Sui
  10. Polkadot

Results

5
Iconic Times Square screens
10
Crypto constituents spotlighted
30s
Synchronized takeover

Gallery

Times Square, screen 1
Times Square, screen 2
Times Square, screen 3
Times Square, screen 4
Times Square, screen 5
Times Square, screen 6
Times Square, screen 1

Times Square, screen 1

More Work