Case Study
Bitwise's BITW Times Square Takeover
A 30-second digital takeover across five iconic Times Square screens, spotlighting each of the 10 crypto constituents in the Bitwise 10 Crypto Index Fund.
The Takeover
Bold motion graphics and vibrant visuals highlighted each fund, creating a memorable, high-impact presence that reinforced Bitwise's leadership in the cryptocurrency investment space and captured attention from both pedestrians and digital audiences alike.
10 Constituents

- Bitcoin
- Ethereum
- XRP
- Solana
- Cardano
- Chainlink
- Litecoin
- Avalanche
- Sui
- Polkadot
Results
- 5
- Iconic Times Square screens
- 10
- Crypto constituents spotlighted
- 30s
- Synchronized takeover


