PETA

Studio City worked with PETA to reimagine its YouTube channel as a high-performing platform for awareness and action. By analyzing audience behavior, content trends, and performance data, we implemented a comprehensive optimization strategy that strengthened search visibility, improved thumbnail and title effectiveness, and aligned publishing strategy with audience demand. The impact was a marked increase in engagement, watch time, and subscriber growth, positioning YouTube as a more powerful vehicle for amplifying PETA's mission and reaching new global audiences.